Nearly every veterinary practice we have ever worked with has had treatment reminders set up for vaccinations. Many have reminded for things like exams or lab tests. Rarely do we see reminders for dentistry (a reality that makes us nutty, but more on that in a future article). Yet the biggest surprise we’ve seen in our years of working with veterinarians are the instances in which no automatic reminders are generated for parasiticides.
If Mrs. Smith purchases a box of Bravecto today for Sprinkles, wouldn’t it be great to remind her of the need to do so again in, say, 10 weeks? We think so too! There is no discernable downside to having your practice management system set up to trigger queue future communications based on a product sale today in the exam room. It aids compliance with the practice’s wellness protocols; it lessens the opportunity for pet owners to find their way to places like Chewy, and; it undeniably increases sales from flea/tick/heartworm medication.
Many of you reading this probably already have parasiticide reminders up and running. However, roughly HALF of the practices we’ve talked to over the years have not! If you fall into that camp, consider this your reminder to do so today.
How a veterinary practice marketing consultant could help…
Every practice should be reviewing its wellness reminder protocols, code setup, and communications plan annually. This is especially true considering the massive revenue importance of annual patient wellness retention. Our team of veterinary practice marketing consultants is experts in ensuring that this practice-critical program is fully optimized. To learn more about this experience and expertise, click here.