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Veterinary Practice Consulting
Marketing
The fuel that powers your growth engine
It's easy to view marketing as some dark art veiled in magic and mystery. We're here to tell you that growing your practice requires no wand. A modicum of technical knowledge, a dash of creativity, a heavy dose of strategy and a portion of solid planning is all that's needed to unleash the growth potential at your veterinary practice. Gretel's team has catalyzed the revenue growth at dozens of practices by following a simple formula for sustained success. No discounting. No magic. Just a relentless focus on driving clinical compliance and exceptional client experiences.
ONLINE
Website Content Strategy
Search Engine Ads
SEO Audits
Social Media Training
Reputation Management
REMINDERS
System Setup
Setting Optimization
OFFLINE
Printed Material Planning
Our process. Your success.
A lot of consultants think of themselves as purveyors of ideas. That is all well and good when their clients have the resources to take a nebulous "best practice" and implement a tangible version of it themselves. Alas, most veterinary practices need more help.
While every Gretel client engagement is unique, all follow the same guiding principle for success: deliver a strategy, develop a plan, and hold the practice accountable to itself. It's the recipe for success we rely on and you deserve.
STEP 1: STRATEGY
It all starts with an idea. The singular concept that will take an element of your practice and make it better. We rely on years of experience and expertise to provide not only the finest strategy out there but also the best for YOUR practice.
STEP 2: PROCESS & TOOLS
Ideas are diamonds in the rough. It takes thoughtful process engineering to produce a best practice that functions seamlessly in today's veterinary practice. When technology tools can turn great ideas into reality, we can help with those too.
STEP 3: FOLLOW-UP
We can't make your team change, but we can be a consistent voice to you through the implementation phase and help keep you accountable for realizing the vision you've developed with Gretel's team.
You. Gretel. 15 minutes. Let's chat about your practice.
Examples of Projects
Every engagement with Gretel is customized. We begin with a situation assessment and build from there.
Treatment Reminders
It is time to shed the conservatism and view reminders as the most important client communication tool in the practice.
They are taken for granted at nearly every practice in the country. What used to be simple postcards reminding pet owners about vaccine requirements are now the lifeblood of your client retention efforts. Gretel's team has championed the importance of reminders for years, yielding untold revenue improvement at the practices implementing a simple, common sense approach to this critical marketing program
PROJECT HIGHLIGHTS
- Line item nomenclature review
- Reminder template system optimization
- Communication strategy assessment
Reputation Management
Set the right, first impression online with pet owners and prospective employees.
Yelp is vilified as unfair and self-serving, yet online reviews and reputation (predominantly at Yelp and on Google) remain one of the most important factors for any small business in attracting new clients. Gretel's team can provide coaching around this emotionally-charged aspect of the practice's marketing, to put your hospital on solid footing to create an exemplary impression with people searching for veterinarians in your local market.
PROJECT HIGHLIGHTS
- Review response coaching
- Review generation strategies
Social Media Strategy
You know it's important, but you have yet to understand how best to harness its power and reach with consumers.
Social media is enigmatic to veterinary practices, to say the least. Erroneously thought to be a potential source of new clients, platforms like Facebook, Twitter, Instagram, etc. can be excellent channels for communicating with pet owners when viewed through the proper lens. Gretel knows exactly how to use social for a practice's benefit and also knows which platforms present traps that are best avoided.
PROJECT HIGHLIGHTS
- Social media posting best practices
- High-engaging content coaching
- Facebook Audiences and ad strategies
The Practice Website
It is the hub of the business's online presence, not something to be trifled with…
Endless attention is paid to the aesthetics of a website by most veterinary practice leaders. Yet, underneath the hood, it is the content of the site, its "architecture", and coding efficiency that actually translate into performance. Being a helpful resource to existing clients and enticing to prospective new clients is the key, and Gretel's team is well-equipped to assess opportunities for improvement in any practice website.
PROJECT HIGHLIGHTS
- Search engine ranking reporting
- Website content audit
- Google Adwords configuration assessment
Recent Insights
A collection of recent expert insights from our veterinary practice marketing consultants.
Don't be shy…
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PRACTICE-SPECIFIC
RESEARCH REPORTS & STRATEGY GUIDES
FOR VETERINARY PRACTICES
Growth Playbooks
Actually worth the paper they're written on!
See your practice through the eyes of the same experts running
veterinary medicine's leading growth consulting and brokerage firm.
GRETEL PLAYBOOK: Treatment Reminders Audit
Taken for granted by the majority of practices in the country, treatment reminders represent the single biggest revenue producing opportunity for veterinary practices. Gretel's team will perform an in-depth analysis of this crucial client communication program and deliver a thorough assessment of where compliance could be lacking and what simple tweaks to your current process can yield incremental revenue growth.
Price: $595
GRETEL PLAYBOOK: Local Area Analysis
How does your practice fit into the local market for veterinary care? This holistic analysis examines you and your competitors from the perspective of a pet owner. Commonly requested pricing, online reputation, and search engine visibility are all expertly assessed. You cannot position your practice for success if you don't know the impression it is giving off to prospective clients. This is an excellent starting point for any marketing strategy refresh.
Price: $995
GRETEL PLAYBOOK: Social Media Strategy Review
Social media remains one of the most misunderstood mediums to veterinary practices. This playbook outlines a strategic plan that any hospital can undertake with minimal effort, but in the process create a meaningful communication platform from which to talk to existing clients, local pet owners, and even prospective employees. Included is a training session specifically catered for the individual(s) in your practice who do the posting, with helpful tips for creating more engaging content your readers will enjoy.
Price: $450
GRETEL PLAYBOOK: Online Reputation Audit
Dealing with online reviews is frequently ranked as one of the most stressful endeavors for any business leader. This complete competitive reputation audit will examine how your practice can improve its reputation through higher review quantities and quality, with helpful commentary on when and how to appropriately respond to reviews of all kinds. Online reputation management is simple when armed with a sound strategy and straightforward process for generating positive client commentary in places like Google, Yelp, etc.
Price: $595
GRETEL PLAYBOOK: Marketing Spend Assessment
Allocating your marketing dollars these days is really difficult. The overwhelming mass of advertising opportunities, marketing tools, and other promotional expenditures makes budget decisions nearly impossible for most practice leaders. Gretel will deliver a complete analysis of your current spend, highlighting areas of overallocation, missed opportunities to generate more visits, and helpful ways to better track the return on your marketing resources.
Price: $750
GRETEL PLAYBOOK: Complete Financial Review
Imagine all of the progress one could make if they had an exhaustive, objective audit of their practice's financial and operational performance? This deep dive into the numbers will provide practice owners and managers with a blueprint for driving greater profitability by taking an expert's look at how revenue is being generated and how costs are being allocated throughout the hospital. Additionally, every review will include commentary on how the market will value the practice and which elements can drive a higher valuation with a little improvement.
Price: $6000
