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Veterinary Practice Consulting
Recruiting & Hiring
Building out your team the right way.
It has never been more difficult to add talented veterinarians, technicians, and front desk teammates than it is today. While many practices simply look to fill openings, your practice should be striving to attract new staff members who fit with your culture, fit with your style of practicing medicine, and are committed to staying for the long-term. Impossible? No. Success in hiring just requires a plan. Gretel can help.
RECRUITING
Needs Assessment
Job Spec Development
Job Post Exposure
HIRING
Candidate Assessment Plan
Interview Strategies
OFFERS
Negotiating Strategies
Our process. Your success.
A lot of consultants think of themselves as purveyors of ideas. That is all well and good when their clients have the resources to take a nebulous “best practice” and implement a tangible version of it themselves. Alas, most veterinary practices need more help.
While every Gretel client engagement is unique, all follow the same guiding principle for success: deliver a strategy, develop a plan, and hold the practice accountable to itself. It’s the recipe for success we rely on and you deserve.
STEP 1: STRATEGY
It all starts with an idea. The singular concept that will take an element of your practice and make it better. We rely on years of experience and expertise to provide not only the finest strategy out there but also the best for YOUR practice.
STEP 2: PROCESS & TOOLS
Ideas are diamonds in the rough. It takes thoughtful process engineering to produce a best practice that functions seamlessly in today’s veterinary practice. When technology tools can turn great ideas into reality, we can help with those too.
STEP 3: FOLLOW-UP
We can’t make your team change, but we can be a consistent voice to you through the implementation phase and help keep you accountable for realizing the vision you’ve developed with Gretel’s team.
You. Gretel. 15 minutes. Let’s chat about your practice.
Examples of Projects
Every engagement with Gretel is customized. We begin with a situation assessment and build from there.
Increasing Applicants
Finding the right candidate is about more than selling applicants on the role.
In today’s job market for clinical team members, finding a stellar candidate is increasingly a marketing challenge. No longer is the job opportunity enough to convince applicants. The practice, the neighborhood, the team: there are probably more opportunities to market your practice than you realize. A fresh set of eyes will take your search to the next level, securing quality candidates amid a sea of applicants.
PROJECT HIGHLIGHTS
- Best practices for writing a job specification
- Job board advertising assessment
- Online reputation audit
Hiring Project Plan
Want to convince your preferred candidate to accept your job offer? You need a plan.
Candidates have lots of opportunities. For your practice to put its best foot forward, you must develop a plan that convincingly persuades applicants that your practice is undeniably the one for them. It’s not just going from interview to accepted offer – there are a multitude of steps in between that require a little bit of selling, structure, and strategy. Gretel has worked with practice’s across the country and knows what needs to be done to make the process more efficient and less stressful for you and the team.
PROJECT HIGHLIGHTS
- Candidate interviewing strategies
- Working interview visit coaching
- “Selling” the role best practices
Recent Insights
A collection of recent expert insights from our veterinary practice consultants.
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PRACTICE-SPECIFIC
RESEARCH REPORTS & STRATEGY GUIDES
FOR VETERINARY PRACTICES
Growth Playbooks
Actually worth the paper they’re written on!
See your practice through the eyes of the same experts running
veterinary medicine’s leading growth consulting and brokerage firm.
GRETEL PLAYBOOK: Treatment Reminders Audit
Taken for granted by the majority of practices in the country, treatment reminders represent the single biggest revenue producing opportunity for veterinary practices. Gretel’s team will perform an in-depth analysis of this crucial client communication program and deliver a thorough assessment of where compliance could be lacking and what simple tweaks to your current process can yield incremental revenue growth.
Price: $595
GRETEL PLAYBOOK: Local Area Analysis
How does your practice fit into the local market for veterinary care? This holistic analysis examines you and your competitors from the perspective of a pet owner. Commonly requested pricing, online reputation, and search engine visibility are all expertly assessed. You cannot position your practice for success if you don’t know the impression it is giving off to prospective clients. This is an excellent starting point for any marketing strategy refresh.
Price: $995
GRETEL PLAYBOOK: Social Media Strategy Review
Social media remains one of the most misunderstood mediums to veterinary practices. This playbook outlines a strategic plan that any hospital can undertake with minimal effort, but in the process create a meaningful communication platform from which to talk to existing clients, local pet owners, and even prospective employees. Included is a training session specifically catered for the individual(s) in your practice who do the posting, with helpful tips for creating more engaging content your readers will enjoy.
Price: $450
GRETEL PLAYBOOK: Online Reputation Audit
Dealing with online reviews is frequently ranked as one of the most stressful endeavors for any business leader. This complete competitive reputation audit will examine how your practice can improve its reputation through higher review quantities and quality, with helpful commentary on when and how to appropriately respond to reviews of all kinds. Online reputation management is simple when armed with a sound strategy and straightforward process for generating positive client commentary in places like Google, Yelp, etc.
Price: $595
GRETEL PLAYBOOK: Marketing Spend Assessment
Allocating your marketing dollars these days is really difficult. The overwhelming mass of advertising opportunities, marketing tools, and other promotional expenditures makes budget decisions nearly impossible for most practice leaders. Gretel will deliver a complete analysis of your current spend, highlighting areas of overallocation, missed opportunities to generate more visits, and helpful ways to better track the return on your marketing resources.
Price: $750
GRETEL PLAYBOOK: Complete Financial Review
Imagine all of the progress one could make if they had an exhaustive, objective audit of their practice’s financial and operational performance? This deep dive into the numbers will provide practice owners and managers with a blueprint for driving greater profitability by taking an expert’s look at how revenue is being generated and how costs are being allocated throughout the hospital. Additionally, every review will include commentary on how the market will value the practice and which elements can drive a higher valuation with a little improvement.
Price: $6000
